BACKGROUND
We are interested in applying the marketing and design skills of our team to make space exploration truly interesting and draw people's attention to the opportunities that Trans-Neptunian Spaceway can provide.

AUDIENCE
Generation Z, who believe in future more than in government organizations.

PROBLEM
Generation Z believe in future more than in government organizations and big old corporations.

SOLUTION
Our product is a media campaign "Space Catanization".
We break the wall of distrust and build the emotional relations by using viral content, memes, Instagram challenges, influencers, merchandise and special programs for young space explorers.

WHAT IT DOES
During the event, we were able to do the following tasks:
1. To analyze the portrait of the target audience and its problems,
2. Formulate a creative idea - “Space Catanization”,
3. Selected a content format relevant to our audience - Memes,
4. Draw up a plan of communication and development of the project - social media & popular web platforms,
5. Made a website of the project http://catanization.co/.

NASA RESOURCES
We used pictures of space missions and space objects to design our creative materials and website.

SPACE APPS OFFERS
We also took advantage of the offer of Neustar and registered a free domain.

FUTURE PLANS
We plan to use our pages on social networks to cover events in the space industry and NASA projects in an ironic format and to increase the education of the audience in the subject of space exploration through entertainment.

Also, our next steps are the special fitness and food programs, merchandise and space bank deposits, which will help our target audience become more prepared for space travels.

All of these includes NASA integration.

FOLLOW US
Follow the Space Catanization in social media to track the development of the project:
https://www.instagram.com/catanization/
http://catanization.co/